Challenges Encountered by Eltex

Demand for renewable energy is quickly growing in Belgium and the rest of Europe. Local governments are also giving out rebates and incentives to offset the cost of equipment and installation — which has resulted in more and more participation year after year.

Despite the demand for solar energy being at all-time highs, Eltex wasn’t getting any traction from their website. Even after boosting traffic using paid ads, their incoming leads still weren’t improving significantly.

Eltex concluded their lead generation process was broken and needed a fix.

Why Eltex Chose ConvertCalculator

After looking around for different solutions, Eltex ultimately chose ConvertCalculator because it has all the features and question types needed to build solar lead-generation funnels. More importantly, it offers an easy-to-use but powerful calculation and logic interface.

A feature that they did not find in alternatives like Typeform. They were also very impressed with all the integrations it had with other tools and platforms.

This allowed Eltex to build truly interactive calculators that could easily incorporate the formulas and equations used to calculate system size, return on investment, and savings.

Having interactive lead generation funnels, that give your leads tangible results and information in return for their contact information has been a game changer.

Here's an example of a solar lead generation calculator form to capture leads:

RZF9egLas6eNbbA9g

How Does Eltex Use ConvertCalculator?

Although demand for solar power systems is at an all-time high, most people don’t really know exactly what they need and how much it will cost.

Eltex was attempting to explain the benefits and importance of its products and how they are used on their website. But it was difficult to communicate the important details using a static medium.

Most website visitors who are seriously considering getting a solar power system will simply want to know 3 things:

• What kind of system do I need?

• How much it will cost?

• How much will I benefit?

Detailed descriptions and illustrations alone can only do so much. And passive content won't allow you to capture the lead’s contact information.

Eltex set up a solar power calculator form. And sent site visitors to it with a call-to-action button prominently featured on their home page.

The moment visitors click the button and see the lead generation form, and they’re engaged in the lead generation funnel.

Once this lead gen form was up and running, new leads started coming in every day. Encouraged by this early success, they added more lead generation forms.

Their funnel conversions are now excellent, and they have increased their ad spend to drive more traffic to the form.

KJ3iCpFYzykht8SmJ

The Results

Eltex’s marketing team saw immediate results with the calculator apps and lead generation forms on their website.

• On average, they're getting around 30 leads per day and over a thousand new leads per month.

• Roughly 2,000 to 5,000 website visitors are interacting with their lead generation forms per month.

• Eltex is also getting more data about what customers are looking for through the interaction data collected by the forms. This has allowed them to follow up with more personalized service afterward and focus on their offering.

After seeing the initial results, Eltex quickly created more calculators and lead generation forms for different sections of their marketing website to facilitate temporary promotions and deals.

The higher conversion rates from the interactive content also allowed them to increase their PPC (Pay Per Click) budget because the ROAS (Return On Ad Spend) also increased.

Through an optimized lead generation funnel built with ConvertCalculator, Eltex's marketing team has recently been able to catch up and exceed the turnover of their call center.

About the Form

Eltex’s solar power efficiency calculator asks basic questions such as:

• Roof type

• Average electric bill

• Electrical requirements

• Desired warranty length

• Age of the house/building

Customers are then asked to provide their personal info and email address so that the calculator results can be directly sent via email instead of shown in the calculator.

This method allows them to maximize the calculator's effectiveness as a lead generation tool and get the most out of every interaction.

Capturing leads through the form

ConvertCalculator also offers solar power calculator templates that show the results in real-time. However, effective lead generation campaigns that allow you to follow up, require you to capture your lead's information before you share the result.

ConvertCalculator provides multiple ways to do this, like hiding results until after submission, partial form submissions, and conditional show hide logic. Making sure your customers hang around long enough for you to capture their information.

Keeping the calculator results behind an email registration wall is a good way to make sure you capture the correct email and filter out high-quality leads from the lower-quality ones.

People who not only take the time to respond to the calculator form questions but also leave their email addresses are already very interested in the product and are just looking for the best available option. They're self-qualified and ready to be contacted by sales.

Getting contact info early

Getting the customer’s contact info early in the process also opens the lines of communication which will be very important later down the line as you get closer to closing the deal.

Even if they don’t convert right away, you can still add them to your CRM database, or even your mailing list, so that they can continually receive updates about your company and any new promotions and offers you might come up with.

ConvertCalculator facilitates lead generation automation through integrations with Hubspot, GoogleSheets, Mailchimp, and many more services through Zapier.

Getting Started With Your Own Custom Calculator

If you’d like to add a custom calculator or lead generation form to your website today, check out our extensive collection of pre-made templates. You can use them as is or as a starting point for your own heavily customized calculator widget.

Sign up for a free trial account (no credit card required), personalize your calculator, and embed it into your website in just a couple of minutes.