For solar companies tired of paying $10-300 per lead with zero control over quality or timing, DIY lead generation calculators provide a better path.

This guide shows how solar businesses can generate their own qualified leads daily without paying lead generation companies thousands of dollars per month.

Case study: 0 to 30 qualified leads per day

Let's look at Eltex, a European solar startup, as an example. They were getting 0 online leads and were fully dependent on a call center where they paid per lead.

Not anymore though. Thanks to an interactive solar calculator, they went from 0 to 30 high-quality solar leads a day!

The best thing? The calculator started generating leads in the first week. This early success led them to double down on marketing to drive more traffic to their lead calculator.

With an average conversion of 30%, they generated a lot of solar panel leads for their sales team to follow up.

Stick around if you have spent thousands of dollars on ads without returns or are generally trying to attract more free solar leads.

Attract, educate, and qualify solar leads for free

We know that explaining the benefits of a solar system to consumers is notoriously difficult. The recommended system size, solar benefits, and system cost depend on multiple factors.

This complexity makes it hard to educate and advise your audience in a scalable way. As a result, your prospects stop engaging and drop off before they've entered your lead funnel.

But here's the truth: you can create a high-converting lead funnel yourself and start driving organic solar lead generation. Even if you aren't a developer or technical. We've taken the complexity out of the process, so you don't have to worry about the technical details.

Whether you're seeking residential or commercial solar leads, you can build your own custom lead generation machine for your website or standalone page. Add multi-step questionnaires to educate and qualify your prospects, grab their details, and set it to run on autopilot.

With our Do-It-Yourself software builder thousands of businesses just like yours have created high-converting lead funnels that generate a crazy amount of leads (in the hundreds of thousands).

Try out this Solar Lead Generation Funnel:

z76rX8gQ9dHN8uxBG

Current alternatives to generate leads just don't cut it...

  • Buying leads seems easy, but the whole process is outdated and expensive

  • Simple lead forms lack the interaction and transparency that generate high-quality free solar leads

  • Which is the third alternative. Developing custom software is expensive, time-consuming, and generally feels too much.

ConvertCalculator is a drag, drop, point, click web application that enables you to start converting prospects into leads within a day.

This tool is for solar entrepreneurs and marketers who want to generate dozens of free solar leads a day but lack the proper tools or currently have no idea or strategy on how to accomplish this.

Join hundreds of solar companies already reaping the benefits of an online lead generation calculator. 

Method

Setup Cost

Monthly Cost

Lead Quality

Time to Launch

You Own the Leads

Buying Leads

$0

$300–9,000+

Low–Medium

Immediate

No

Simple Contact Forms

$0–50

$0–20

Low

1 hour

Yes

Custom Development

$5,000–25,000

$200–500

High

2–6 months

Yes

Convert_ Calculator

$0–250

$40–200

High

30 min–4 hours

Yes

Key Differences:

Buying leads from solar lead generation companies gets you started fast, but you're competing with other solar installers for the same prospects. You pay per contact whether they convert or not, and lead quality varies wildly.

Simple forms on your website cost nothing but convert poorly (2-5%) because they don't provide value before asking for information. Prospects leave without engaging.

Custom development delivers exactly what you need, but the timeline and cost are prohibitive. You pay more and lose control of updates and changes.

Interactive calculators give prospects instant solar savings estimates and system recommendations while capturing qualified contact details. You control the entire lead generation process, own your prospect data, and pay the same monthly fee regardless of volume.

Transform your solar business with a lead generation calculator

Imagine having a 24/7 lead generation machine taking the workload off your back. Automating your quote to booking process is also possible.

Here are some of the benefits:

  • You will get a self-service marketing tool that automates your business.

  • The calculator will answer the most common questions in your inbox.

  • You will generate high-quality free solar leads at a rate you have never seen before.

  • Personalize the shopping experience for your visitors while building trust and transparency.

  • Reduce your sales cycle & increase sales velocity by enabling a self-service customer experience.

All this will help you grow your business without breaking the bank on customer acquisition.

So start worrying about how you will handle all the extra sales!

What is a solar leads calculator?

Okay, you've been hearing a lot about interactive solar lead generation calculators here. But what is a solar calculator, and how can you build one with ConvertCalculator?

  • In a solar calculator, you can include the relevant questions to calculate a result.

  • In this case, you want to know about current energy usage, the address, or house characteristics like azimuth angle and roof tilt.

  • With this personal configuration. You can calculate the solar potential, system costs, or solar savings.

  • The questions can be presented in one go, or you can put them on separate pages.

  • By collecting contact data, you have created a lead-generation magnet.

ConvertCalculator offers you a no-code software builder that makes creating a calculator as easy as dragging and dropping elements on your screen. Besides more than 30 input elements, there are superior calculation & logic capabilities and options to interface flawlessly with external data sources.

This means you don't have to compromise to build a high-converting lead generation calculator.

Try out an example of a Solar Panels Price Calculator:

wHBMb3oWRvEDn3M8H

Try out an example of a Solar Savings Calculator:

sLrmRPQiyc8iLXo9m

Here are some of our ready-to-go templates that show you what is possible and get you from start to finish in hours instead of days:

Once you have chosen your template, you can tailor it to your branding and pricing for seamless solar lead generation on your website.

Set Up Your Solar Sales Funnel

Before scaling your lead generation efforts, it's essential to have a strong solar sales funnel in place. A well-structured funnel guides prospects through every step, from initial inquiry to final purchase.

Go here for a detailed guide on setting up a high-converting solar sales funnel.

Slash your lead generation costs

In your current situation, your solar leads cost is probably between $10 - $300 for an opt-in solar lead. Of course, the exact price will depend on your geographic region, how much screening has been done, and how the lead was generated.

But what if we tell you that you can start generating hundreds of high-quality leads for as low as $40 per month?

This is an insane return on investment!

Stop throwing money out the window and explore what an interactive lead generation form can do for you.

Keep your free solar leads in-house

Just like Eltex took control of their solar lead generation, you can too.

The benefit of keeping your lead generation in-house is that you can streamline and automate all your processes. Once your red-hot leads come in, you can funnel them straight to your sales team, automate email sequences, and seamlessly move them from quote to booking.

Use Zapier to connect to your CRM to control all your solar system leads in-house.

Update your pricing changes with a few clicks and always have accurate, up-to-date quotes that are ready to transform into concrete bookings with the click of a button. It's all possible.

Get free solar leads with a free account

ConvertCalculator has a free account with all platinum features. Use this account until you have over 100 visits per month. Start getting free solar leads without ever getting out your credit card!

Avoid paying too much for your leads and get in the driver's seat yourself.

For solar companies tired of paying $10-300 per lead with zero control over quality or timing, DIY lead generation calculators provide a better path.

This guide shows how solar businesses can generate their own qualified leads daily without paying lead generation companies thousands of dollars per month.

Case study: 0 to 30 qualified leads per day

Let's look at Eltex, a European solar startup, as an example. They were getting 0 online leads and were fully dependent on a call center where they paid per lead.

Not anymore though. Thanks to an interactive solar calculator, they went from 0 to 30 high-quality solar leads a day!

The best thing? The calculator started generating leads in the first week. This early success led them to double down on marketing to drive more traffic to their lead calculator.

With an average conversion of 30%, they generated a lot of solar panel leads for their sales team to follow up.

Stick around if you have spent thousands of dollars on ads without returns or are generally trying to attract more free solar leads.

Attract, educate, and qualify solar leads for free

We know that explaining the benefits of a solar system to consumers is notoriously difficult. The recommended system size, solar benefits, and system cost depend on multiple factors.

This complexity makes it hard to educate and advise your audience in a scalable way. As a result, your prospects stop engaging and drop off before they've entered your lead funnel.

But here's the truth: you can create a high-converting lead funnel yourself and start driving organic solar lead generation. Even if you aren't a developer or technical. We've taken the complexity out of the process, so you don't have to worry about the technical details.

Whether you're seeking residential or commercial solar leads, you can build your own custom lead generation machine for your website or standalone page. Add multi-step questionnaires to educate and qualify your prospects, grab their details, and set it to run on autopilot.

With our Do-It-Yourself software builder thousands of businesses just like yours have created high-converting lead funnels that generate a crazy amount of leads (in the hundreds of thousands).

Try out this Solar Lead Generation Funnel:

z76rX8gQ9dHN8uxBG

Current alternatives to generate leads just don't cut it...

  • Buying leads seems easy, but the whole process is outdated and expensive

  • Simple lead forms lack the interaction and transparency that generate high-quality free solar leads

  • Which is the third alternative. Developing custom software is expensive, time-consuming, and generally feels too much.

ConvertCalculator is a drag, drop, point, click web application that enables you to start converting prospects into leads within a day.

This tool is for solar entrepreneurs and marketers who want to generate dozens of free solar leads a day but lack the proper tools or currently have no idea or strategy on how to accomplish this.

Join hundreds of solar companies already reaping the benefits of an online lead generation calculator. 

Method

Setup Cost

Monthly Cost

Lead Quality

Time to Launch

You Own the Leads

Buying Leads

$0

$300–9,000+

Low–Medium

Immediate

No

Simple Contact Forms

$0–50

$0–20

Low

1 hour

Yes

Custom Development

$5,000–25,000

$200–500

High

2–6 months

Yes

Convert_ Calculator

$0–250

$40–200

High

30 min–4 hours

Yes

Key Differences:

Buying leads from solar lead generation companies gets you started fast, but you're competing with other solar installers for the same prospects. You pay per contact whether they convert or not, and lead quality varies wildly.

Simple forms on your website cost nothing but convert poorly (2-5%) because they don't provide value before asking for information. Prospects leave without engaging.

Custom development delivers exactly what you need, but the timeline and cost are prohibitive. You pay more and lose control of updates and changes.

Interactive calculators give prospects instant solar savings estimates and system recommendations while capturing qualified contact details. You control the entire lead generation process, own your prospect data, and pay the same monthly fee regardless of volume.

Transform your solar business with a lead generation calculator

Imagine having a 24/7 lead generation machine taking the workload off your back. Automating your quote to booking process is also possible.

Here are some of the benefits:

  • You will get a self-service marketing tool that automates your business.

  • The calculator will answer the most common questions in your inbox.

  • You will generate high-quality free solar leads at a rate you have never seen before.

  • Personalize the shopping experience for your visitors while building trust and transparency.

  • Reduce your sales cycle & increase sales velocity by enabling a self-service customer experience.

All this will help you grow your business without breaking the bank on customer acquisition.

So start worrying about how you will handle all the extra sales!

What is a solar leads calculator?

Okay, you've been hearing a lot about interactive solar lead generation calculators here. But what is a solar calculator, and how can you build one with ConvertCalculator?

  • In a solar calculator, you can include the relevant questions to calculate a result.

  • In this case, you want to know about current energy usage, the address, or house characteristics like azimuth angle and roof tilt.

  • With this personal configuration. You can calculate the solar potential, system costs, or solar savings.

  • The questions can be presented in one go, or you can put them on separate pages.

  • By collecting contact data, you have created a lead-generation magnet.

ConvertCalculator offers you a no-code software builder that makes creating a calculator as easy as dragging and dropping elements on your screen. Besides more than 30 input elements, there are superior calculation & logic capabilities and options to interface flawlessly with external data sources.

This means you don't have to compromise to build a high-converting lead generation calculator.

Try out an example of a Solar Panels Price Calculator:

wHBMb3oWRvEDn3M8H

Try out an example of a Solar Savings Calculator:

sLrmRPQiyc8iLXo9m

Here are some of our ready-to-go templates that show you what is possible and get you from start to finish in hours instead of days:

Once you have chosen your template, you can tailor it to your branding and pricing for seamless solar lead generation on your website.

Set Up Your Solar Sales Funnel

Before scaling your lead generation efforts, it's essential to have a strong solar sales funnel in place. A well-structured funnel guides prospects through every step, from initial inquiry to final purchase.

Go here for a detailed guide on setting up a high-converting solar sales funnel.

Slash your lead generation costs

In your current situation, your solar leads cost is probably between $10 - $300 for an opt-in solar lead. Of course, the exact price will depend on your geographic region, how much screening has been done, and how the lead was generated.

But what if we tell you that you can start generating hundreds of high-quality leads for as low as $40 per month?

This is an insane return on investment!

Stop throwing money out the window and explore what an interactive lead generation form can do for you.

Keep your free solar leads in-house

Just like Eltex took control of their solar lead generation, you can too.

The benefit of keeping your lead generation in-house is that you can streamline and automate all your processes. Once your red-hot leads come in, you can funnel them straight to your sales team, automate email sequences, and seamlessly move them from quote to booking.

Use Zapier to connect to your CRM to control all your solar system leads in-house.

Update your pricing changes with a few clicks and always have accurate, up-to-date quotes that are ready to transform into concrete bookings with the click of a button. It's all possible.

Get free solar leads with a free account

ConvertCalculator has a free account with all platinum features. Use this account until you have over 100 visits per month. Start getting free solar leads without ever getting out your credit card!

Avoid paying too much for your leads and get in the driver's seat yourself.

For solar companies tired of paying $10-300 per lead with zero control over quality or timing, DIY lead generation calculators provide a better path.

This guide shows how solar businesses can generate their own qualified leads daily without paying lead generation companies thousands of dollars per month.

Case study: 0 to 30 qualified leads per day

Let's look at Eltex, a European solar startup, as an example. They were getting 0 online leads and were fully dependent on a call center where they paid per lead.

Not anymore though. Thanks to an interactive solar calculator, they went from 0 to 30 high-quality solar leads a day!

The best thing? The calculator started generating leads in the first week. This early success led them to double down on marketing to drive more traffic to their lead calculator.

With an average conversion of 30%, they generated a lot of solar panel leads for their sales team to follow up.

Stick around if you have spent thousands of dollars on ads without returns or are generally trying to attract more free solar leads.

Attract, educate, and qualify solar leads for free

We know that explaining the benefits of a solar system to consumers is notoriously difficult. The recommended system size, solar benefits, and system cost depend on multiple factors.

This complexity makes it hard to educate and advise your audience in a scalable way. As a result, your prospects stop engaging and drop off before they've entered your lead funnel.

But here's the truth: you can create a high-converting lead funnel yourself and start driving organic solar lead generation. Even if you aren't a developer or technical. We've taken the complexity out of the process, so you don't have to worry about the technical details.

Whether you're seeking residential or commercial solar leads, you can build your own custom lead generation machine for your website or standalone page. Add multi-step questionnaires to educate and qualify your prospects, grab their details, and set it to run on autopilot.

With our Do-It-Yourself software builder thousands of businesses just like yours have created high-converting lead funnels that generate a crazy amount of leads (in the hundreds of thousands).

Try out this Solar Lead Generation Funnel:

z76rX8gQ9dHN8uxBG

Current alternatives to generate leads just don't cut it...

  • Buying leads seems easy, but the whole process is outdated and expensive

  • Simple lead forms lack the interaction and transparency that generate high-quality free solar leads

  • Which is the third alternative. Developing custom software is expensive, time-consuming, and generally feels too much.

ConvertCalculator is a drag, drop, point, click web application that enables you to start converting prospects into leads within a day.

This tool is for solar entrepreneurs and marketers who want to generate dozens of free solar leads a day but lack the proper tools or currently have no idea or strategy on how to accomplish this.

Join hundreds of solar companies already reaping the benefits of an online lead generation calculator. 

Method

Setup Cost

Monthly Cost

Lead Quality

Time to Launch

You Own the Leads

Buying Leads

$0

$300–9,000+

Low–Medium

Immediate

No

Simple Contact Forms

$0–50

$0–20

Low

1 hour

Yes

Custom Development

$5,000–25,000

$200–500

High

2–6 months

Yes

Convert_ Calculator

$0–250

$40–200

High

30 min–4 hours

Yes

Key Differences:

Buying leads from solar lead generation companies gets you started fast, but you're competing with other solar installers for the same prospects. You pay per contact whether they convert or not, and lead quality varies wildly.

Simple forms on your website cost nothing but convert poorly (2-5%) because they don't provide value before asking for information. Prospects leave without engaging.

Custom development delivers exactly what you need, but the timeline and cost are prohibitive. You pay more and lose control of updates and changes.

Interactive calculators give prospects instant solar savings estimates and system recommendations while capturing qualified contact details. You control the entire lead generation process, own your prospect data, and pay the same monthly fee regardless of volume.

Transform your solar business with a lead generation calculator

Imagine having a 24/7 lead generation machine taking the workload off your back. Automating your quote to booking process is also possible.

Here are some of the benefits:

  • You will get a self-service marketing tool that automates your business.

  • The calculator will answer the most common questions in your inbox.

  • You will generate high-quality free solar leads at a rate you have never seen before.

  • Personalize the shopping experience for your visitors while building trust and transparency.

  • Reduce your sales cycle & increase sales velocity by enabling a self-service customer experience.

All this will help you grow your business without breaking the bank on customer acquisition.

So start worrying about how you will handle all the extra sales!

What is a solar leads calculator?

Okay, you've been hearing a lot about interactive solar lead generation calculators here. But what is a solar calculator, and how can you build one with ConvertCalculator?

  • In a solar calculator, you can include the relevant questions to calculate a result.

  • In this case, you want to know about current energy usage, the address, or house characteristics like azimuth angle and roof tilt.

  • With this personal configuration. You can calculate the solar potential, system costs, or solar savings.

  • The questions can be presented in one go, or you can put them on separate pages.

  • By collecting contact data, you have created a lead-generation magnet.

ConvertCalculator offers you a no-code software builder that makes creating a calculator as easy as dragging and dropping elements on your screen. Besides more than 30 input elements, there are superior calculation & logic capabilities and options to interface flawlessly with external data sources.

This means you don't have to compromise to build a high-converting lead generation calculator.

Try out an example of a Solar Panels Price Calculator:

wHBMb3oWRvEDn3M8H

Try out an example of a Solar Savings Calculator:

sLrmRPQiyc8iLXo9m

Here are some of our ready-to-go templates that show you what is possible and get you from start to finish in hours instead of days:

Once you have chosen your template, you can tailor it to your branding and pricing for seamless solar lead generation on your website.

Set Up Your Solar Sales Funnel

Before scaling your lead generation efforts, it's essential to have a strong solar sales funnel in place. A well-structured funnel guides prospects through every step, from initial inquiry to final purchase.

Go here for a detailed guide on setting up a high-converting solar sales funnel.

Slash your lead generation costs

In your current situation, your solar leads cost is probably between $10 - $300 for an opt-in solar lead. Of course, the exact price will depend on your geographic region, how much screening has been done, and how the lead was generated.

But what if we tell you that you can start generating hundreds of high-quality leads for as low as $40 per month?

This is an insane return on investment!

Stop throwing money out the window and explore what an interactive lead generation form can do for you.

Keep your free solar leads in-house

Just like Eltex took control of their solar lead generation, you can too.

The benefit of keeping your lead generation in-house is that you can streamline and automate all your processes. Once your red-hot leads come in, you can funnel them straight to your sales team, automate email sequences, and seamlessly move them from quote to booking.

Use Zapier to connect to your CRM to control all your solar system leads in-house.

Update your pricing changes with a few clicks and always have accurate, up-to-date quotes that are ready to transform into concrete bookings with the click of a button. It's all possible.

Get free solar leads with a free account

ConvertCalculator has a free account with all platinum features. Use this account until you have over 100 visits per month. Start getting free solar leads without ever getting out your credit card!

Avoid paying too much for your leads and get in the driver's seat yourself.

FAQ

Read our answers to frequently asked questions below.

Why are solar leads so expensive to buy?

Solar leads cost $10-$300 per contact (up to $1,929 in competitive markets like California) because solar companies are competitively bidding against each other for the same prospects. The high profit margins in residential solar make expensive leads worthwhile, so companies drive up costs by outbidding competitors. Lead generation companies charge based on exclusivity, screening level, and how competitive your market is.

Why are solar leads so expensive to buy?

Solar leads cost $10-$300 per contact (up to $1,929 in competitive markets like California) because solar companies are competitively bidding against each other for the same prospects. The high profit margins in residential solar make expensive leads worthwhile, so companies drive up costs by outbidding competitors. Lead generation companies charge based on exclusivity, screening level, and how competitive your market is.

Why are solar leads so expensive to buy?

Solar leads cost $10-$300 per contact (up to $1,929 in competitive markets like California) because solar companies are competitively bidding against each other for the same prospects. The high profit margins in residential solar make expensive leads worthwhile, so companies drive up costs by outbidding competitors. Lead generation companies charge based on exclusivity, screening level, and how competitive your market is.

My solar pricing is quite complex. Will I still be able to set up a calculator?

Yes. No matter how complex your pricing, you will be able to generate solar system leads using our templates and software. Need any help? Contact support or check out our Concierge Service.

My solar pricing is quite complex. Will I still be able to set up a calculator?

Yes. No matter how complex your pricing, you will be able to generate solar system leads using our templates and software. Need any help? Contact support or check out our Concierge Service.

My solar pricing is quite complex. Will I still be able to set up a calculator?

Yes. No matter how complex your pricing, you will be able to generate solar system leads using our templates and software. Need any help? Contact support or check out our Concierge Service.

How can I make sure I get high-quality leads?

Ensuring high-quality leads in the solar industry often hinges on the effectiveness of your website's lead generation form. To attract leads that are more likely to convert, you need to create a form that filters out those who aren't a good fit for your solar products or services.

Here's how you can do it:

  1. Affordability Check: Include questions or a pre-qualifying calculator on your form that helps determine if a potential customer has the budget for your solar solutions. This step eliminates leads who cannot afford your product, ensuring you focus on more viable prospects.

  2. Product Suitability Assessment: Add queries about the physical setup of the prospect's property to ascertain whether it's suitable for solar installation. This can include questions about roof size, orientation, shading, etc. It's important as not every location may be ideal for solar panel installation, and you want to target those for whom it's a feasible option.

  3. Service Area Confirmation: Integrate the Google Places element in your form to automate the capture of the lead's location. This feature allows you to set parameters that automatically filter out leads that are outside your solar company's service area. Ensuring you're focusing on leads within the regions you serve.

How can I make sure I get high-quality leads?

Ensuring high-quality leads in the solar industry often hinges on the effectiveness of your website's lead generation form. To attract leads that are more likely to convert, you need to create a form that filters out those who aren't a good fit for your solar products or services.

Here's how you can do it:

  1. Affordability Check: Include questions or a pre-qualifying calculator on your form that helps determine if a potential customer has the budget for your solar solutions. This step eliminates leads who cannot afford your product, ensuring you focus on more viable prospects.

  2. Product Suitability Assessment: Add queries about the physical setup of the prospect's property to ascertain whether it's suitable for solar installation. This can include questions about roof size, orientation, shading, etc. It's important as not every location may be ideal for solar panel installation, and you want to target those for whom it's a feasible option.

  3. Service Area Confirmation: Integrate the Google Places element in your form to automate the capture of the lead's location. This feature allows you to set parameters that automatically filter out leads that are outside your solar company's service area. Ensuring you're focusing on leads within the regions you serve.

How can I make sure I get high-quality leads?

Ensuring high-quality leads in the solar industry often hinges on the effectiveness of your website's lead generation form. To attract leads that are more likely to convert, you need to create a form that filters out those who aren't a good fit for your solar products or services.

Here's how you can do it:

  1. Affordability Check: Include questions or a pre-qualifying calculator on your form that helps determine if a potential customer has the budget for your solar solutions. This step eliminates leads who cannot afford your product, ensuring you focus on more viable prospects.

  2. Product Suitability Assessment: Add queries about the physical setup of the prospect's property to ascertain whether it's suitable for solar installation. This can include questions about roof size, orientation, shading, etc. It's important as not every location may be ideal for solar panel installation, and you want to target those for whom it's a feasible option.

  3. Service Area Confirmation: Integrate the Google Places element in your form to automate the capture of the lead's location. This feature allows you to set parameters that automatically filter out leads that are outside your solar company's service area. Ensuring you're focusing on leads within the regions you serve.

How to generate leads for solar sales?

Generating leads for solar sales can be streamlined and more effective using ConvertCalculator. Here's how you can leverage the platform:

Create Customized Calculators:

  • Solar Savings Calculator: Use a calculator template that lets potential customers estimate their savings by switching to solar energy. Include factors like current energy costs, location, roof size, and solar panel efficiency.

  • ROI Calculator: Develop a Return on Investment (ROI) calculator to help customers understand the long-term financial benefits of investing in solar panels.

Here are some ready made templates so you can get going today!

Embed Interactive Forms:

  • Lead Capture Forms: Embed forms on your website where interested visitors can enter their contact information to learn more or get an instant quote.

  • Assessment Forms: Offer a detailed assessment form for site visitors to fill out, providing you with valuable data to tailor your sales approach.

Educational Content:

Pair these tools with informative content about solar energy benefits, investment, and sustainability, enhancing the user's understanding and interest.

Utilize Analytics:

Track interactions with your calculators and forms to understand what drives engagement and continually refine your approach.

Automate Follow-Up:

Set up automated emails or messages that trigger when a potential lead uses your calculator or fills out a form, keeping the conversation going.

Social Media Integration:

Share your calculators on social media platforms and in relevant online communities to reach a wider audience.

How to generate leads for solar sales?

Generating leads for solar sales can be streamlined and more effective using ConvertCalculator. Here's how you can leverage the platform:

Create Customized Calculators:

  • Solar Savings Calculator: Use a calculator template that lets potential customers estimate their savings by switching to solar energy. Include factors like current energy costs, location, roof size, and solar panel efficiency.

  • ROI Calculator: Develop a Return on Investment (ROI) calculator to help customers understand the long-term financial benefits of investing in solar panels.

Here are some ready made templates so you can get going today!

Embed Interactive Forms:

  • Lead Capture Forms: Embed forms on your website where interested visitors can enter their contact information to learn more or get an instant quote.

  • Assessment Forms: Offer a detailed assessment form for site visitors to fill out, providing you with valuable data to tailor your sales approach.

Educational Content:

Pair these tools with informative content about solar energy benefits, investment, and sustainability, enhancing the user's understanding and interest.

Utilize Analytics:

Track interactions with your calculators and forms to understand what drives engagement and continually refine your approach.

Automate Follow-Up:

Set up automated emails or messages that trigger when a potential lead uses your calculator or fills out a form, keeping the conversation going.

Social Media Integration:

Share your calculators on social media platforms and in relevant online communities to reach a wider audience.

How to generate leads for solar sales?

Generating leads for solar sales can be streamlined and more effective using ConvertCalculator. Here's how you can leverage the platform:

Create Customized Calculators:

  • Solar Savings Calculator: Use a calculator template that lets potential customers estimate their savings by switching to solar energy. Include factors like current energy costs, location, roof size, and solar panel efficiency.

  • ROI Calculator: Develop a Return on Investment (ROI) calculator to help customers understand the long-term financial benefits of investing in solar panels.

Here are some ready made templates so you can get going today!

Embed Interactive Forms:

  • Lead Capture Forms: Embed forms on your website where interested visitors can enter their contact information to learn more or get an instant quote.

  • Assessment Forms: Offer a detailed assessment form for site visitors to fill out, providing you with valuable data to tailor your sales approach.

Educational Content:

Pair these tools with informative content about solar energy benefits, investment, and sustainability, enhancing the user's understanding and interest.

Utilize Analytics:

Track interactions with your calculators and forms to understand what drives engagement and continually refine your approach.

Automate Follow-Up:

Set up automated emails or messages that trigger when a potential lead uses your calculator or fills out a form, keeping the conversation going.

Social Media Integration:

Share your calculators on social media platforms and in relevant online communities to reach a wider audience.

What's the difference between buying solar leads and generating your own?

Buying leads means paying $10-300 per contact for prospects who may be weeks old and shared with multiple solar companies. Generating your own leads through calculators costs a flat $40-200/month regardless of volume, gives you immediate contact with interested prospects, and builds your email list as a business asset you control and own permanently.

What's the difference between buying solar leads and generating your own?

Buying leads means paying $10-300 per contact for prospects who may be weeks old and shared with multiple solar companies. Generating your own leads through calculators costs a flat $40-200/month regardless of volume, gives you immediate contact with interested prospects, and builds your email list as a business asset you control and own permanently.

What's the difference between buying solar leads and generating your own?

Buying leads means paying $10-300 per contact for prospects who may be weeks old and shared with multiple solar companies. Generating your own leads through calculators costs a flat $40-200/month regardless of volume, gives you immediate contact with interested prospects, and builds your email list as a business asset you control and own permanently.

What information should a solar lead calculator collect to qualify prospects?

Essential qualifying data includes:

  • Property address (for solar potential analysis),

  • Current monthly electricity bill (to calculate savings),

  • Roof characteristics (size, pitch, orientation for system recommendations)

  • Property ownership status.

This information qualifies leads by confirming solar viability while providing prospects with personalized, accurate savings estimates and system specifications they can't get from simple contact forms.

What information should a solar lead calculator collect to qualify prospects?

Essential qualifying data includes:

  • Property address (for solar potential analysis),

  • Current monthly electricity bill (to calculate savings),

  • Roof characteristics (size, pitch, orientation for system recommendations)

  • Property ownership status.

This information qualifies leads by confirming solar viability while providing prospects with personalized, accurate savings estimates and system specifications they can't get from simple contact forms.

What information should a solar lead calculator collect to qualify prospects?

Essential qualifying data includes:

  • Property address (for solar potential analysis),

  • Current monthly electricity bill (to calculate savings),

  • Roof characteristics (size, pitch, orientation for system recommendations)

  • Property ownership status.

This information qualifies leads by confirming solar viability while providing prospects with personalized, accurate savings estimates and system specifications they can't get from simple contact forms.

Are free solar leads as good quality as paid leads?

Self-generated calculator leads typically outperform purchased leads in conversion quality. When prospects complete a calculator, they're actively engaging with your specific solution and receiving personalized results from your company. Purchased leads are often weeks old, minimally interested (generated through cold calling), and sold to 5-10 other solar installers simultaneously. The conversion-to-close rate for calculator leads averages 30% vs 5-15% for purchased leads.

Are free solar leads as good quality as paid leads?

Self-generated calculator leads typically outperform purchased leads in conversion quality. When prospects complete a calculator, they're actively engaging with your specific solution and receiving personalized results from your company. Purchased leads are often weeks old, minimally interested (generated through cold calling), and sold to 5-10 other solar installers simultaneously. The conversion-to-close rate for calculator leads averages 30% vs 5-15% for purchased leads.

Are free solar leads as good quality as paid leads?

Self-generated calculator leads typically outperform purchased leads in conversion quality. When prospects complete a calculator, they're actively engaging with your specific solution and receiving personalized results from your company. Purchased leads are often weeks old, minimally interested (generated through cold calling), and sold to 5-10 other solar installers simultaneously. The conversion-to-close rate for calculator leads averages 30% vs 5-15% for purchased leads.

Do solar calculators work for both residential and commercial solar leads?

Yes, with different focus areas. Residential solar calculators emphasize roof characteristics, household electricity bills, and homeowner savings over 20-25 years.

Commercial solar calculators focus on business electricity costs, commercial tax incentives, ROI timelines, and peak demand reduction. Both approaches generate qualified leads by providing personalized value analysis before requesting contact information, maintaining the same 25-35% conversion advantage over basic forms.

Do solar calculators work for both residential and commercial solar leads?

Yes, with different focus areas. Residential solar calculators emphasize roof characteristics, household electricity bills, and homeowner savings over 20-25 years.

Commercial solar calculators focus on business electricity costs, commercial tax incentives, ROI timelines, and peak demand reduction. Both approaches generate qualified leads by providing personalized value analysis before requesting contact information, maintaining the same 25-35% conversion advantage over basic forms.

Do solar calculators work for both residential and commercial solar leads?

Yes, with different focus areas. Residential solar calculators emphasize roof characteristics, household electricity bills, and homeowner savings over 20-25 years.

Commercial solar calculators focus on business electricity costs, commercial tax incentives, ROI timelines, and peak demand reduction. Both approaches generate qualified leads by providing personalized value analysis before requesting contact information, maintaining the same 25-35% conversion advantage over basic forms.

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Published: November 17, 2025

More leads in less time_

Stop wasting time on manual quotes. Automate your lead funnel today.

Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes

Start with a template

Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.

Let us build for you

We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.

More leads in less time_

Stop wasting time on manual quotes. Automate your lead funnel today.

Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes

Start with a template

Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.

Let us build for you

We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.