It all Started With an Exceptional Product…

Outback Plunge Pools, founded by Beau Rixon and based in Australia, has built an inspiring business model that combines innovative design with operational efficiency. 

Their freshwater or magnesium ready pools are fully relocatable, they’re built offsite and rolled into place with a  pre-plumbed equipment kit, offering a quick and simple installation process—as little as a few hours! With 90% of materials sourced locally, Outback Plunge Pools supports Australian craftsmanship while keeping delivery times competitive.

What sets Outback Plunge Pools apart is their unique product and business approach. By focusing on a modular, scalable product model, they’re selling upwards of 300 pools per year and growing rapidly. 

However, it has taken some fine-tuning, clever thinking, and specific tools to get there…

The Problem: Scaling Operations Without Adding Chaos

In the early stages, Beau found himself at a crossroads: as demand grew, so did the repetitive tasks. They were getting the same product questions by phone and email every day. After trade shows, yet more inquiries poured in.

Handling orders, warranty claims, and logistics tracking was also demanding, making it time-consuming to manage the pool shells as they moved through manufacturing, delivery, and installation. All these manual tasks used up his and his staff's valuable time. 

"We were dealing with so many manual processes, and every time you have to manually convert data, there's a risk of mistakes," Beau explains. 

The team manually managed every step, from quoting to design selections, which heightened the risk of errors and slowed down operations. With plans to scale, Beau knew that simply adding more people wasn't the answer. 

He needed automation to handle their workflows and streamline operations, cut down on repetitive tasks, and automate key processes if they were to continue expanding. 

"We needed a way to capture and process information efficiently without sacrificing accuracy," says Beau.

It was time to overhaul their approach with a tool that could simplify and centralize everything.

The Solution: A Versatile No Code Automation Tool

Beau first came across Convert_ through a recommendation from a fellow pool builder who had successfully used the tool to automate his quoting process. 

This builder had even removed the phone number from his website, directing all inquiries through a Convert_ form on his website, freeing up his staff from fielding repetitive calls and allowing them to focus on more valuable tasks. 

Intrigued by this approach, Beau saw the potential for his own business and decided to try it out. 

Initially, Beau was drawn to the idea of automating the lead qualification and quoting process—two of the most time-consuming aspects of running a pool business. He quickly realized that Convert_ could do much more than that. As Beau started implementing the tool, he began to see how its versatility could transform almost every aspect of his operations. 

From managing customer selections and trade orders to tracking logistics, processing warranty claims, and automating review collection, Convert_ became the central hub for streamlining Outback Plunge Pools’ workflows. (Find out more about the exact processes Beau has automated here).

"We’re using ConvertCalculator to build a platform... When our pools are being picked up from manufacturing and going through logistics, they get checked in like a courier company might check in items. We’re using it to track where that pool shell is at any point in Australia."

What started as a simple quoting solution evolved into an all-in-one automation platform, allowing Beau to scale his operations efficiently and without the usual growing pains.

"Even our trade customers place their orders through a Convert_ form. Click, click, click… everything we need someone to fill out, whether it’s a consumer or trade, goes through Convert_."

Transformative Results

With Convert_ at the center of his operations, Beau has seen remarkable benefits:

• 50% Growth in One Year: Outback Plunge Pools experienced a significant 50% growth in just 12 months.

• 17% Conversion Rate: The automated processes helped boost their conversion rate to 17%, a solid improvement that directly impacts revenue.

• 100% Qualified Leads: By the time a lead reaches Beau’s team, they're fully qualified and serious about moving forward. "Instead of them just being a loose inquiry and a fact-finder, they’re now moved into ‘I’m actually interested, and I know the price.’ It’s a pretty big commitment just to get in touch with us, which means they’ve educated themselves on our website and are ready to go."

• 100% Error Reduction: "We've reduced errors 100%," Beau states confidently. "Every time you have to manually convert data, there’s a risk of mistakes. With Convert_, we eliminate that risk."

• Time Savings: The automated forms save hours each day by handling everything from quotes to customer selections. "I don’t need to scale up with 10 receptionists to answer the same questions. Customers come to us already down the sales funnel," says Beau.

• Scalability: Thanks to Convert_, Outback Pools is now positioned for growth without the usual operational headaches. "Platforms like Convert_ are ready for 1,000 submissions; they’re ready for 10,000 and more. They can handle heaps, so that’s not a problem," Beau notes.

• In-House Control with No-Code Flexibility: By using Convert_’s no-code platform, Beau has kept control of his processes without needing to hire expensive developers. "I love the rate at which I’m able to make modifications... The ability to actually make changes on the fly based on gut feel, what I think the market’s doing, is really quite cool."

A Lean Approach to Business

Beau’s keen interest in lean manufacturing plays a big role in how he runs his business. 

"I'm pretty big on efficiencies, but not just for efficiency's sake. It’s about cutting down on wastage," he notes. 

Instead of throwing people at problems, Beau focuses on refining the product and process to solve issues more effectively.

By implementing automated workflows with Convert_, Beau has been able to create a business model that not only scales without the stress, but also prioritizes quality and customer experience.

"I tell my staff, I want you redundant, but not for redundancy's sake. I want you to have a chilled lifestyle, not running around stressed."

What’s Next for Outback Plunge Pools and Convert_?

Beau is continuously exploring new ways to leverage Convert_ in his business. With plans to expand their customer feedback system and build a product configurator using the tool’s overlay image features, Outback Plunge Pools is set up to push their automation even further.

"I'm recommending this to any of my friends in business or potentially long-term clients. Convert_ is my data collection tool for everything," says Beau. 

The versatility, efficiency, and scalability it offers make it a key player in Outback Plunge Pools' ongoing success.

Are you losing time and spending money on manual quoting? No matter how complex your pricing it's possible to setup a simple instant quote form on your website that will boost leads, generate more business, and give you your time back. Try free today!