Everyone is pumping out content online and wrestling for attention. Like ancient Greek combatants, but our Olympia is the digital arena.

All of your competitors are trying to grab attention. So, you need to find a competitive edge.

Interactive content may just be the advantage you need to stand out in your industry.

This type of content gets more engagement than static content, giving you the means to wrest attention away from your competition.

Keep reading for your quick overview of interactive content to see how effective it can be.

What is Interactive Content?

Interactive content involves your active participation. For instance, you don’t simply read the content of a quiz. You engage with it, answering questions and getting instant feedback.

Your participation makes the content interactive instead of static. You’re changing the outcomes with your interaction.

Conversely, static content involves passive participation. You’re a passenger in the journey when watching a movie - you can’t change the outcome.

Convert co-founder Bas Hennephof is a huge fan of interactive content because...

"It creates engagement, transparency, and trust - solid foundations for doing business. I also love the insights you get with interactive content. Collecting data at scale lets you learn more about your audience and helps you score and qualify leads."

For a closer look, check out What is Interactive Content? (And Why Should You Care?).

10 Interactive Content Statistics

The infographic below outlines 10 interactive content statistics. Check them out to see how interactive content can help your marketing efforts.

Interactive Elements and Content Marketing

You draft, create, publish, promote, and share content with your audience through content marketing. An effective content marketing strategy targets your ideal customers at each stage of the marketing funnel.

• Top of the funnel - Generating awareness in your business

• Middle of the funnel - Guiding people to consider your products

• Bottom of the funnel - Persuading them to buy and become customers

• Post funnel - Fostering customer connections and retaining customer loyalty

Interactive content is highly effective throughout the entire funnel. Your content can grab attention, educate potential customers, compel them to buy, and strengthen connections after their purchase.

Read Interactive Elements for Electric Content Marketing for more detail on how to use interactive content at each stage of the funnel - with examples.

9 Types of Interactive Content

Are you wondering what types of interactive content you can use in your marketing efforts? Look no further than these options to attract, engage, educate, and convert more customers.

1. Calculators

2. Product configurators

3. Quizzes

4. Surveys

5. Assessments

6. Interactive infographics

7. Interactive maps

8. Interactive games

9. Interactive webinars

Want more detail on each type and how they can benefit you? Check out 9 Types of Interactive Content (Gain a Cutting Edge).

10 Examples of Interactive Marketing

Using interactive content in marketing isn’t some untested theory. Here are 10 real-world examples of interactive marketing campaigns that delivered results.

1. Ellio (Product Configurator)

2. Murad (Interactive Quiz)

3. Eltex (Interactive Calculator)

4. Duracell (Interactive Game)

5. Christian Dior Parfums (Augmented Reality)

6. Rabobank (Interactive App)

7. Neil Patel (Interactive Webinar)

8. HubSpot (AI Chatbot)

9. NeoMam Studios (Interactive Infographic)

10. Apple (User-Generated Content)

10 (Real-Life) Examples of Interactive Marketing covers these more thoroughly, showing you why the campaigns worked and the results they generated.

11 Reasons to Use Interactive Content

Still not convinced interactive content is an effective way to grow your business? These 11 reasons to use interactive content may tip the scales for you.

1. Higher user engagement

2. Increased brand awareness

3. Personalized user experience

4. Data collection and insights

5. Improved learning outcomes

6. Adaptability and versatility

7. Mobile-friendly and accessible

8. Social sharing and virality

9. Long-term value and sustainability

10. Better customer relationships

11. Increased lead generation and conversions

Want to know more about these reasons and learn why interactive content has this effect? The Power of Interactive Content (11 Valuable Benefits) has you covered.

Interactive Content in Advertising

Interactive content is super versatile. You can use it in various ways throughout the marketing funnel.

Advertising is one of these. Using interactive content in your ads is an excellent strategy.

With interactive advertising, you invite potential customers to participate in your marketing campaigns. This is beneficial for all the reasons listed above.

Check out the following to learn more about interactive advertising, see real-world examples, and how it helps your return on ad spend:

• What is Interactive Advertising? (Benefits and Examples)

• 7 Examples of Interactive Ads (Drive Engagement and Awareness)

• Interactive Content Marketing: Triple Your ROAS

Interactive Content in Blogs

Including interactive content in blogs helps you stand out in a sea of a billion bland blog articles.

You might use a quiz to increase engagement, educate your readers, and spread awareness about your business. Or maybe you could embed a calculator into your article to personalize experiences and generate leads from your blog content.

Want more interactive blog ideas, benefits for each one, and tips for executing them successfully? We cover it in more detail with 11 Interactive Blog Ideas (Make Your Content POP in 2024).

Creating the Best Interactive Content

How do you expertly wield interactive content like a master artist wielding their paintbrush? Caravaggio may have created masterpiece paintings, while you want to produce interactive content - two very distinct pursuits.

But make no mistake, there’s an art to crafting the best interactive content. A masterpiece that resonates with your audience and achieves your marketing goals.

The good news? It’s way easier than creating a Renaissance painting.

1. Define your goals

2. Know your audience

3. Choose the best format

4. Develop compelling content

5. Give your visitors value

6. Pay attention to UX

7. Promote content

Read How to Create the Best Interactive Content (7 Quick Steps) for a closer look at each step.

Best Platforms for Creating Interactive Content

Tools make it easier for you to create content your audience can participate in. For instance, Convert_ is a powerful no-code builder that simplifies creating:

• Product configurators

• Calculators

• Quizzes

• Surveys

• Tests

Other platforms are fantastic for crafting different types of interactive content. Here are our top 7 picks:

1. Convert

2. Genially

3. ThingLink

4. Ceros

5. Mapme

6. Zembula

7. Flourish

Check out Top 7 Interactive Content Platforms for a rundown on each one.

Using Interactive Content Effectively

As stated earlier, you can use interactive content throughout every stage of the marketing funnel. This might look like:

• Quiz - Top of the funnel to spread awareness

• Calculator - Middle of the funnel to help prospects decide

• Product configurator - Bottom of the funnel to persuade them to buy

• Customer survey - Post funnel to get feedback and strengthen connections

How to Use Interactive Content (A Marketing Adrenaline Shot) guides you through a hypothetical marketing campaign and covers each stage of the funnel in more detail.

Interactive Visuals for More Sales

Ditching the boring data displays and switching to interactive visuals can help you double conversions. Yes, you read that right.

Interactive visuals help you generate more engagement, foster better understanding, and promote faster decision making.

If you want to:

• See some examples in action

• Find out the best practices

• Discover best ways to present data

• Learn how to improve content with visuals

Check out Convert More With Interactive Visuals.

How Convert_ Helps You Create Interactive Content

Convert_ is a powerful no-code tool that helps you build and customize interactive content. You can create calculators, product configurators, quizzes, surveys, and tests to:

• Spread brand awareness

• Increase engagement

• Build an audience

• Strengthen relationships

• Drive more sales

• Retain customer loyalty

For instance, a calculator lets potential customers interact with your offerings. They can get instant quotes for services or learn more about your products - for instance, how your offerings can help them.

Explaining the benefits with a calculator is an engaging way to help customers make informed buying decisions. When you combine this with instant quotes, you refine the sales process and increase conversions.

Convert_ makes creating interactive content straightforward and offers other advantages:

• Most powerful calculations on the market

• Unlimited users for any payment plan

• Embeds into any website

• Excellent integrations

• Highly customizable

• Easy to use

• Free plan

Our software does all the heavy lifting for you. Benefit from a user-friendly, drag-and-drop builder for creating powerful interactive content - without coding skills.

Getting started is easy. Sign up for a free forever plan, choose a template, and customize it to suit your needs.