Marketing calculators will change how you generate and qualify leads.

But which calculator builder platform should you use?

Let’s compare two popular no-code calculator builders, Convert_ and Outgrow. Both make it easy to create interactive calculators that help marketers gather leads and increase conversions.

While only one of them has some serious power under the hood. Letting you create dynamic calculators to handle even the most complex datasets.

Let’s go head-to-head and find out which one is best for you.

Direct Comparison of Convert_ and Outgrow

nnruN7K6MtYsBwdyR

Convert_ Overview

Convert_ is a powerful sales and marketing tool, helping you increase engagement, raise brand awareness, gather and qualify leads, and boost conversions.

Create website calculators, forms, quizzes, surveys, landing pages, apps, and more.

This no-code builder with a drag-and-drop function makes creating interactive content easy. And a range of templates simplifies the creation process further, giving you a headstart when building calculators. Check out these examples below:

7sLE6jKKty4CYMAXX

JbGPrP2TNcCySZRWL

The software excels at building calculators because it offers the most powerful calculation abilities on the market. Even if you’re working with huge datasets, this calculator builder can handle them.

The new calculation engine called FormulaScript is at the core of this power. Expect 100x more efficiency, which maintains calculation speed even with larger and more complex calculators.

Paired with the intuitive interface, this lets you easily create complex calculators that are lightning fast and still simple to navigate for your end user.

5t4QBSRHk7vEtSkHr

Outgrow Overview

Outgrow is also a sales and marketing tool that lets you create interactive content. The software helps you engage audiences, collect leads, and increase conversions.

This platform lets you create calculators, forms, quizzes, surveys, polls, and chatbots.

Outgrow also has templates to make building easier. These cover a range of industries, including marketing, finance, health care, and real estate.

Feature Comparison

Let’s go through each feature for a head-to-head comparison between Convert_ and Outgrow.

• Free plan

• Calculations

• User experience

• Customization

• Integrations

• Analytics

• Support

• Pricing

Free plan

Outgrow doesn’t offer a free plan, instead opting for a 7-day free trial. The reasoning is that 7 days is sufficient time for users to get a feel for the software.

At Convert_, we think differently and offer a free forever plan. We understand that you’re busy and have a million other things going on. Check out our pricing here.

Does this sound familiar? You sign up to a SaaS for a free trial, get flooded with other tasks, and forget about the software trial for a while. By the time you get back to try the tool, the trial has expired.

This is exactly why we created a free forever plan where you can try all of the platinum features. You get the time to try our software before committing to a plan.

The free forever plan gives you full access until you reach 100 visits per month. If you’re still in the testing phase and reach the limit, we’re flexible and can extend this for you - just reach out.

Calculations

At Convert_, we developed a unique calculation engine called FormulaScript. This dynamic feature is what makes our platform the most powerful calculator builder on the market.

Some no-code builders don’t have the calculation efficiency to handle creating complex calculators. This results in a dramatic drop in calculation speed in larger, more complex calculators - which tanks user experience.

FormulaScript makes our calculators 100x more efficient and gives us more freedom to adjust and add new formulas.

But what does that mean for you and the end user?

SPEED!

Calculator builders that don’t have this calculation efficiency become slow. The more calculations you ask of them, the slower they get.

Convert_ has eliminated this problem, allowing you to create the most complex calculator you can imagine, all while maintaining a fantastic user experience.

Outgrow, like Convert_, uses excel formulas and conditional logic for calculations.

So, what’s the difference?

FormulaScript is the answer. Outgrow doesn’t have the calculation efficiency of Convert_.

This means Outgrow can’t deal with larger, more complex calculators the same way. If you need to perform complex calculations at speed, you need Convert_.

8i5v9cSvCF9gFbs9L

User experience

Both platforms are no-code builders with drag-and-drop functions. This makes it easy to create calculators, without learning code or hiring developers.

Adding elements like titles, text, and images is easy. The drag-and-drop function lets you arrange the elements however you like in just a few clicks.

The formulas in both platforms may be a sticking point for some users. These can take a little getting used to if you aren’t already familiar with Excel formulas.

But once you have the formulas down, creating calculators is a breeze. And each platform has templates to choose from if you’re stuck.

Simply customize an existing Convert_ template to meet your needs and embed it into your website.

Customization

You have the option to customize calculators with Convert_ and Outgrow. They let you customize:

• Branding

• Headings

• Questions

• Results pages

• Email notifications

• Text fonts and images

There are some differences to customization based on the plan. For instance, comparing the lowest-tier plans:

• Outgrow: Standard access to custom branding, meaning you can add your logo and change your theme colors but can’t remove Outgrow branding.

• Convert_: Embedded website calculators don’t have Convert_ branding, although standalone pages do have a branding badge.

Both platforms also offer higher levels of customization. Convert_ gives you full control of custom styling with CSS, while Outgrow lets you use custom HTML pages.

While both options require knowledge of CSS and HTML respectively, they give you more control over customization for your calculators.

In the demo below, we show how you can use custom CSS. In the first example, we show how we can style a multiple choice component with multiple lines of CSS. In the second example, we add a light purple outline on our text inputs with CSS.

Integrations

When integrating with other software, both platforms have similar capabilities. Outgrow has slightly more native integrations, which can make some a little more convenient.

But both integrate with 1000+ apps through Zapier and with whatever tool or service you’re using through WebHooks.

Analytics

Convert_ lets you integrate with more analytics tools than Outgrow (Facebook Pixels and Google Analytics). With Convert_, you can track events with:

• Google Analytics

• Google Tag Manager

• Amplitude

• Mixpanel

• Facebook Pixel

This gives you a wider scope for gathering and tracking data related to calculator usage.

Support

You can contact Convert_ for support by email or the chat bubble on the website. We pride ourselves on fast turnaround times for responses.

Staff at Convert_ always go above and beyond to support you. The founders themselves often deal with you directly as well, helping you with their vast expertise.

Support is also available if you leave a review on external sites. If you encounter a problem, we’ll address it and offer the required support.

Convert_ also has detailed documentation in the Help Center, covering tutorials, building, styling, and more. 

Outgrow generally has decent support, although some customers have had terrible experiences (here and here). They’re chat function is handy, with a self-prescribed response time of typically under 15 minutes, while the platform also has extensive documentation in the Outgrow Help Center.

Pricing

Again, the pricing is very similar between Convert_ and Outgrow. But if you check what’s included, Convert_ delivers better value.

For instance, let’s look at the Convert_ Platinum Plan ($120/month) and the Outgrow Essentials Plan ($115/month).

The Platinum Plan gives you access to every feature, includes 10,000 submissions per month, includes 3 workspaces, and tools you create don’t have any Convert_ branding.

Outgrow’s Essentials Plan is more limited, as it only includes standard and default layouts, standard access to analytics, standard access to advanced features, offers 7,500 submissions per month, 3 users, and you can’t remove Outgrow branding from tools.

With Outgrow, you need the Business Plan to access all features - which is $720/month (5x more expensive than Convert_).

Customer Ratings

For both platforms, ratings show that customers are happy with the products. Convert_ scores 4.8/5 on Capterra, with Outgrow getting the same rating.

Convert_ vs. Outgrow: The Verdict

Convert_ edges the battle over Outgrow. The decision comes down to three areas:

• Calculation power

• Free plan

• Pricing

For marketers, Outgrow is a decent platform for creating standard calculators. But Convert_ blows it out of the water when it comes to creating larger, more complex calculators.

Convert_ can do everything Outgrow can do… and more.

FormulaScript is the differentiator, giving Convert_ the power under the hood to handle more complex calculations - without slowing down to a snail’s pace.

A sluggish calculator is no good to anyone. Users won’t wait around for a slow calculator and will bounce if you don’t provide a stellar user experience. Bye bye potential lead.

That’s not something you need to worry about with Convert_. A 100x calculation efficiency means fast calculations, even with the most complex datasets.

The free forever plan and better pricing structures also give Convert_ the edge over Outgrow.

You need time to test the software and the calculators you create. The free forever plan ensures you get it, while a 7-day free trial just isn’t sufficient.

The pricing structure is also too limited with Outgrow. For instance, you need to pay $720/month to access all features compared to $120/month with Convert_ (a 5x difference).

How Convert_ Helps You Create Interactive Calculators

Convert_ is a powerful no-code tool that helps you build and customize interactive calculators. You can create calculators to:

• Spread brand awareness

• Increase engagement

• Build an audience

• Generate leads

• Boost sales

Convert_ makes creating interactive calculators straightforward and offers other advantages:

• Most powerful calculations

• Embeds into any website

• Excellent integrations

• Highly customizable

• Easy to use

• Free plan

Our software does all the heavy lifting for you. Benefit from a user-friendly, drag-and-drop builder for creating powerful interactive calculators - without coding skills.

Getting started is easy. Sign up for a free forever plan, choose a template, and customize it to suit your needs.