Interactive content platforms help you create content your audience can participate in.

Getting customers to consume content passively was the old way. Inviting them to interact with your content is the new one.

Because interactive content helps you:

• Increase engagement

• Generate more leads

• Boost conversions

Creating interactive content is easier than ever, thanks to interactive content platforms. You don’t need any coding skills or technical know-how to start.

Check out the top 7 interactive content tools to use.

7 Best Interactive Content Platforms

1. Convert: lead gen, quoting, and calculators

2. Genially: interactive and gamified experiences

3. ThingLink: immersive learning

4. Ceros: infographics, presentations, storyboarding

5. Mapme: interactive maps

6. Zembula: liven up your emails

7. Flourish: data visualization and storytelling

1. Convert

Convert has a dynamic range of capabilities that drive real results in your business. Create interactive tools on your website or landing page to automate your lead gen, quoting, and booking processes.

The powerful software helps you create complex interactive:

• product configurators

• calculators

• quizzes

• surveys

• tests

You don't need coding skills to create with Convert. Now, you can build interactive tools in minutes that would've previously taken weeks and expensive developers to complete.

This interactive content platform has a drag-and-drop builder. You'll find the interface intuitive and user-friendly.

The software does all of the heavy lifting in the background. So, while it lets you create powerful interactive content, this is simple for your audience to use on the front end.

This tool integrates with other popular marketing software platforms like HubSpot and Zapier. Connecting with Stripe, you can action payments on your product configurators, calculators, or forms.

Convert also has solid analytics out of the box. Track events like interactions with the tool, submissions, and checkouts.

Connecting the platform to other analytics tools like Google Analytics and Facebook Pixel is simple. This lets you automatically send tracked events to these tools, keeping your analytic information in one place.

The advantages of using Convert are:

• Complex question branching

• Embed into any website

• No coding skills needed

• Seamless integration

• Multi-functional tool

• High customization

• Action payments

• Unlimited users

• Free plan

The learning curve for design customization is slightly higher than other tools. But perfectly nailing your branding is worth it.

2. Genially

This interactive content for marketing platform is great for visually appealing educational content. Create games, infographics, presentations, and more.

Genially have 1400+ templates to choose from. These make it easy for you to input relevant information and customize designs to your needs.

The tool also has an intuitive interface, allowing you to create interactive content in a few clicks.

3. ThingLink

ThingLink is an interactive content platform where you can create immersive visual experiences. It allows users to overlay interactive elements like text, images, videos, and links onto any visual content. This makes it ideal for educational purposes and marketing campaigns. With ThingLink, you can turn images, videos, and 360-degree media into engaging learning experiences or detailed marketing tools.

Key Features:

• Interactive Images and Videos: Easily embed interactive hotspots to provide additional information or guide the user experience.

• Integration and Analytics: ThingLink integrates with LMS and other platforms, offering analytics to track user interaction and engagement.

• 360-Degree Tours: Create virtual tours with interactive elements, perfect for real estate, tourism, or educational purposes.

4. Ceros

Ceros is a cloud-based design platform. This tool helps you create high-quality interactive content without needing technical knowledge.

The software is great for creating interactive infographics, presentations, storyboarding, and ad visuals used in your interactive ad campaigns. Powered by AI, it helps you create some nice images - although the AI writing aspect falls short in quality.

Ceros lets you dive deep into interactive content. The platform has 100s of templates to help you get started. This is a great starting point because some users may find it overwhelming otherwise.

5. Mapme

Mapme is another top-tier interactive content platform that specializes in interactive map creation. Build engaging, interactive maps without any coding knowledge. Mapme is particularly useful for travel, real estate, and event planning industries, where geolocation and interactive features are needed.

Key Features:

• Customizable Maps: Easily create maps with custom markers, descriptions, and media.

• Engagement Analytics: Monitor how users interact with the maps to optimize content and engagement.

• Storytelling with Maps: Add layers of information to tell compelling stories using geographical data.

6. Zembula

Want to improve your email marketing with interactive content? Zembula is a fantastic choice for injecting interactivity into your emails.

Smart Banner and Smart Block are two chief features for improving email marketing.

With Smart Banner, email content updates with real-time cart and item information when users open it. For instance, you can remind customers what's in their cart and even incentivize them with a discount in the email banner.

Smart Block makes selling more personal, realying individualized customer data to help you boost sales. This lets you show customers relevant information in emails, such as current reward points.

This interactive content platform also helps you create personalized animations. These make your images more engaging.

7. Flourish

Flourish is an excellent interactive content platform for creating data-driven stories. It allows users to design interactive visualizations, infographics, and dashboards that can be embedded in websites. This platform is perfect for data journalists, marketers, and educators looking to present data in an engaging and understandable format.

Key Features:

• Data Visualization: Create stunning charts, maps, and infographics that update in real-time.

• Templates and Customization: Choose from a variety of templates and customize them to fit your brand and data needs.

• Embeddable and Shareable: Easily embed interactive content on websites and share it across platforms.

Ready to Create Interactive Content?

These top 7 interactive content platforms simplify content creation for you. The right interactive marketing helps you stand out from the crowd.

Taking advantage of interactive content helps you:

• Increase engagement

• Generate more leads

• Boost conversions

Interactive content comes in handy for every stage of the sales funnel.

1. Top of the funnel - quizzes and tests help you spread awareness.

2. Middle of the funnel - educate customers to make informed decisions with calculators.

3. Bottom of the funnel - increase conversions and make more sales with personalized product configurators.

4. Post funnel - use surveys to encourage customers to leave feedback, strengthening connections and boosting retention.

Convert makes creating powerful interactive content fast and easy. Cover all of your bases throughout the sales funnel with this multi-functional tool.

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