Increasing brand awareness takes top-of-the-funnel content.

The problem? Your competitors are also on social platforms promoting their businesses. Creating interactive content makes you stand out from the crowd. Because interactive content gets 52.6% more engagement than static content.

What to do:

• Create interactive content like a quiz for your top-of-the-funnel social media posts.

• Include questions related to your industry and business.

• Incorporate the quiz into your posts.

Why it works:

People love taking quizzes on social media. The most shared quiz published between 2017-2022 got a total of 5.5 million social interactions. Imagine the awareness that would generate for your business.

Bonus:

Prompt respondents to enter their contact details to get quiz results - generate leads while spreading the word.